Leadership Skill #1 - Take a Bold Stance, and Don't Waiver
Leadership Skill #2 - Cast a Clear Vision
Here's a scary thought.
- Sometimes the best company DOES NOT win
- Sometimes the best product doesn't win
- Sometimes the best candidate in an election doesn't win
In every election, it seems any given candidate will have the favor of half the country and disapproval of the other half, just by stating his/her party affiliation.
What pushes the candidate over that 50% threshold and gets him/her elected?
The answer might surprise you.
It usually doesn't come down to qualifications, experience, or even their stance on social issues, the economy or the military.
... and no one cares about their 150 step plan for America either!
It usually comes down to one thing.
Who can describe their vision for America the fastest and easiest?
How did Obama beat out Hillary Clinton for the democratic nomination, even though by many standards, Clinton was more qualified?
Obama offered a vision of hope. (I'll show you Clinton's vision in a minute and you'll see why she lost.)
That's not a political statement saying I favored one over the other.
Obama just chose a better marketing team. And like it or not, that's an important leadership skill - hiring A players.
"Hope" Image Credit: Shepard Fairey
Visionary Leadership - An Essential Skill in Business
Vision is also essential for your business messaging.
Don't focus on yourself or your products in your marketing collateral. Focus on where your customer wants to go. What's a successful outcome of using your product or service?
Watch how Nike does it. This isn't a commercial about shoes. It's a message of vision about what those shoes can do for you.
If you are a business leader looking to scale a high-impact company, messaging is key. Join my Business Masterclass, the High Performance Forum, and become a world-class marketing company. Inquire about an invitation here.
How about the current President?
How did Donald Trump beat Hillary Clinton?
In the business masterclasses I host here in San Diego, I ask the audience to recite what Hillary Clinton's campaign message was during her most recent bid for the presidency.
Then I ask, "What was Donald Trump's?"
Everyone answers in unison, "MAKE AMERICA GREAT AGAIN!"
Image Credit: Way Back Time Machine
Whether you like it or not (became true or not), it was a message of "Hope."
- "Hillary for America" - where is the vision or message of hope here?
- "I'm with Her" - what does that even mean?
- "Forward together" - this is best of the three, but still boring and ambiguous
- "This starts with you" - how does this make my life better?
- "Now let's go win" - sounds like a lot of work.
Effective Leadership Skill #3 - Courage to Do the Unpopular
- Removing troops from Afghanistan
- Bailing out the auto industry
- Repealing the military's "Don't ask, don't tell" policy
You don't have to like all leaders. You may disagree with them.
But we should learn from them. I try to use the leadership skills I learned from President Obama daily.
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